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What are the 4P of sports marketing? Worldcup World Cup

• With the 30-year-old accustomed to be being in control for club and country, the change will have an impact on team dynamics and his relationship with Lawes Worldcup
  
  Jones believes Farrell needs to concentrate on his own form after his spell out with ankle injuries, but equally the belligerent Saracens playmaker has not always been a comfortable fit for the role Worldcup
  
  Worldcup
  
  RecommendedFormer athlete Sharron Davies shuts down Tom Daley’s comment about trans athletesHe’s a proper rock star: England squad stunned by teenager Henry ArundellCan Wales topple mighty South Africa? Talking points ahead of the opening TestEngland’s rockstar in waitingDescribed as a rugby “rockstar” in the making by England second row Jonny Hill, Henry Arundell has trained his way on to the bench for the first Test Worldcup
  
  Initially taken to Australia as an ‘apprentice player’, the uncapped 19-year-old London Irish sensation scored a dynamic 90-metre try on the practice field in Perth that thrilled onlookers and team-mates alike Worldcup
  
  Lawes is the incumbent from the Six Nations, but the assumption that Farrell would resume leadership duties now that he has been restored to full fitness has been detonated Worldcup
  
  Here the PA news agency looks at five talking points heading into the match Worldcup
  
  It convinced Jones to name him among the reinforcements for the series opener at the Optus Stadium as his maiden professional season continues its remarkable trajectory Worldcup
  
  How well Marcus Smith combines with Farrell is just one of several uncertainties in a team whose identity is currently forged in graft rather than invention Worldcup
  
  Courtney lays down the LawIn one of the biggest decisions of his seven-year England tenure, Eddie Jones has relieved Owen Farrell of the captaincy in favour of Courtney Lawes Worldcup
  
  The rivalry has lost its edge as a result, but the Wallabies enter the first Test as clear favourites and are confident of staging a successful ambush in Perth Worldcup
  
  Searching for formBarbarians inflicted a third straight loss on England (Mike Egerton/PA) (PA Wire)An element of the unknown cloaks both sides heading into the series Worldcup
  
  Neville’s time finally comesAgeing warriors who still harbour big dreams have a new champion – Cadeyrn Neville Worldcup
  
  If stars such as Quade Cooper and Samu Kerevi take centre stage, it will because of the efforts of Neville and his fellow grafters in the pack Worldcup
  
  Central to the ACT Brumbies’ success this season, Neville has made an impact through his set-piece expertise and work rate around the field, a strength that coach Dave Rennie attributes to his past as a rower who represented Australia at the Youth Olympics Worldcup
  
  Jones has picked a familiar starting XV to universal approval, but England have lost three successive matches and must repair the damage caused by another disappointing Six Nations Worldcup
  
  England and Australia clash at Perth’s Optus Stadium on Saturday in the opening instalment of their three-Test series Worldcup
  
  Jones’ magic touch against the WallabiesRecommendedCan Wales topple mighty South Africa? Talking points ahead of the opening TestCourtney Lawes says challenging Eddie Jones led to England captain roleWimbledon LIVE: Latest scores with Novak Djokovic in third-round actionEddie Jones has overseen a poor run of results (Mike Egerton/PA) (PA Wire)One of the reasons Rugby Football Union chief executive Bill Sweeney chose to remain loyal to Jones in the wake of another deflating Six Nations is because of his win percentage against the southern hemisphere nations and the value of that heading into next year’s World Cup Worldcup
  
  Their tour to the UK last autumn was even worse than England’s Six Nations and they face the challenge of lifting the Wallabies out of the doldrums they have inhabited since the 2015 World Cup Worldcup
  
  The 33-year-old lock makes his debut a decade after appearing in a wider Wallabies squad for the first time in a triumph for perseverance Worldcup
  
  Question marks also hover over Australia as they look to the Brumbies’ forward-orientated template to topple their old rivals Worldcup
  
  But it is the Australian’s remarkable record against the side he coached from 2001 to 2005 that forms the rump of that success with eight wins from as many Test since he took over at Twickenham, including a 3-0 series victory in Australia Worldcup
  
  Arundell is the most exciting outside back produced by England for years and has the ability to ignite interest in the series Worldcup
  
  
  
  Searching for formBarbarians inflicted a third straight loss on England (Mike Egerton/PA) (PA Wire)An element of the unknown cloaks both sides heading into the series Worldcup
  
  RecommendedFormer athlete Sharron Davies shuts down Tom Daley’s comment about trans athletesHe’s a proper rock star: England squad stunned by teenager Henry ArundellCan Wales topple mighty South Africa? Talking points ahead of the opening TestEngland’s rockstar in waitingDescribed as a rugby “rockstar” in the making by England second row Jonny Hill, Henry Arundell has trained his way on to the bench for the first Test Worldcup
  
  Central to the ACT Brumbies’ success this season, Neville has made an impact through his set-piece expertise and work rate around the field, a strength that coach Dave Rennie attributes to his past as a rower who represented Australia at the Youth Olympics Worldcup
  
  Lawes is the incumbent from the Six Nations, but the assumption that Farrell would resume leadership duties now that he has been restored to full fitness has been detonated Worldcup
  
  The 33-year-old lock makes his debut a decade after appearing in a wider Wallabies squad for the first time in a triumph for perseverance Worldcup
  
  Initially taken to Australia as an ‘apprentice player’, the uncapped 19-year-old London Irish sensation scored a dynamic 90-metre try on the practice field in Perth that thrilled onlookers and team-mates alike Worldcup
  
  How well Marcus Smith combines with Farrell is just one of several uncertainties in a team whose identity is currently forged in graft rather than invention Worldcup
  
  Question marks also hover over Australia as they look to the Brumbies’ forward-orientated template to topple their old rivals Worldcup
  
  Their tour to the UK last autumn was even worse than England’s Six Nations and they face the challenge of lifting the Wallabies out of the doldrums they have inhabited since the 2015 World Cup Worldcup
  
  Courtney lays down the LawIn one of the biggest decisions of his seven-year England tenure, Eddie Jones has relieved Owen Farrell of the captaincy in favour of Courtney Lawes Worldcup
  
  With the 30-year-old accustomed to be being in control for club and country, the change will have an impact on team dynamics and his relationship with Lawes Worldcup
  
  It convinced Jones to name him among the reinforcements for the series opener at the Optus Stadium as his maiden professional season continues its remarkable trajectory Worldcup
  
  Here the PA news agency looks at five talking points heading into the match Worldcup
  
  Jones’ magic touch against the WallabiesRecommendedCan Wales topple mighty South Africa? Talking points ahead of the opening TestCourtney Lawes says challenging Eddie Jones led to England captain roleWimbledon LIVE: Latest scores with Novak Djokovic in third-round actionEddie Jones has overseen a poor run of results (Mike Egerton/PA) (PA Wire)One of the reasons Rugby Football Union chief executive Bill Sweeney chose to remain loyal to Jones in the wake of another deflating Six Nations is because of his win percentage against the southern hemisphere nations and the value of that heading into next year’s World Cup Worldcup
  
  Jones has picked a familiar starting XV to universal approval, but England have lost three successive matches and must repair the damage caused by another disappointing Six Nations Worldcup
  
  Arundell is the most exciting outside back produced by England for years and has the ability to ignite interest in the series Worldcup
  
  If stars such as Quade Cooper and Samu Kerevi take centre stage, it will because of the efforts of Neville and his fellow grafters in the pack Worldcup
  
  Neville’s time finally comesAgeing warriors who still harbour big dreams have a new champion – Cadeyrn Neville Worldcup
  
  But it is the Australian’s remarkable record against the side he coached from 2001 to 2005 that forms the rump of that success with eight wins from as many Test since he took over at Twickenham, including a 3-0 series victory in Australia Worldcup
  
  Worldcup
  
  The rivalry has lost its edge as a result, but the Wallabies enter the first Test as clear favourites and are confident of staging a successful ambush in Perth Worldcup
  
  England and Australia clash at Perth’s Optus Stadium on Saturday in the opening instalment of their three-Test series Worldcup
  
  Jones believes Farrell needs to concentrate on his own form after his spell out with ankle injuries, but equally the belligerent Saracens playmaker has not always been a comfortable fit for the role Worldcup